The Contract

Business in Focus is the lead delivery partner in Enterprise Partnership Cymru (EPC), alongside Menter Môn, M-SParc and a network of support agencies across Wales. EPC delivers the Business Wales service on behalf of the Welsh Government, providing advice and support to entrepreneurs across Wales.

The Entrepreneurship and Start-Up Service provides a wide range of advice to young people and start-up businesses through digital, telephone and face-to-face support.

EPC delivers both Business Wales advice services:

• Entrepreneurship and Start-Up Service
• Business Development and Growth Service

The Role

The Marketing & Engagement Executive promotes entrepreneurship across Wales through high-quality content creation, social media activity, partner engagement, event support and data-driven reporting.

Working closely with the Marketing Manager, delivery teams and wider ESU colleagues, the role ensures all marketing is current, impactful and aligned with service priorities.

The role also contributes to wider Entrepreneurship & Start-Up (ESU) activity by liaising with Welsh Government, BW-ESU management and key stakeholders. This includes supporting collaborative projects, contributing to Entrepreneurship Engagement across Business Wales and the Big Ideas Wales campaign, and working with partners to inspire young people and aspiring entrepreneurs.

A strong understanding of Wales (particularly young people) and the wider entrepreneurship landscape is essential. Welsh language skills are highly desirable.

Responsibilities

Marketing Delivery & Campaign Support

• Deliver marketing campaigns for Entrepreneurship & Start-Up, including Big Ideas Wales.
• Maintain brand consistency and manage social media channels.
• Produce and publish high-quality content (stories, video, photography).
• Plan and maintain content calendars.
• Drive organic reach and community engagement.
• Monitor competitors and trends to keep content relevant.
• Create promotional materials and digital assets.
• Support data reporting and provide actionable insights.
• Contribute to content and growth strategies.
• Support delivery of agreed KPIs across reach and engagement.

Content Creation & Social Media

• Create content tailored to young people and early-stage businesses.
• Stay up to date with trends and youth culture across Wales.
• Schedule and deliver social media activity to enhance visibility.

Partnerships & Stakeholder Collaboration

• Build relationships with partners, influencers, colleges, schools and enterprise communities.
• Liaise with Welsh Government and stakeholders for approvals and compliance.
• Represent the programme at events and external meetings.

Events & Engagement Support

• Support event delivery including coordination and communications.
• Act as a point of contact for events and enquiries.
• Assist with materials, merchandise and documentation.
• Attend events across Wales, sometimes outside normal hours.

Reporting, Insights & Data

• Manage marketing data accurately.
• Produce insight-led reports.
• Carry out trend, competitor and audience research.

Administrative & Operational Support

• Raise purchase orders and manage merchandise requests.
• Support the Marketing Manager to improve efficiency and brand impact.

Equality & Diversity

• Promote equality and diversity through business support delivery.
• Maintain up-to-date awareness and CPD on equality & diversity issues.
• Deliver an inclusive service in line with organisational values and Welsh Government requirements.

This is a broad definition of responsibilities. Flexibility is essential, as working hours may be determined by business requirements.