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Swyddle | Public Affairs and Media Manager (Wales) / Swyddle
Position:
Public Affairs and Media Manager (Wales)
Location:
Cardiff
Salary:
£44,810
Ref:
FSBRMCCC261015
Welsh Skill:
Desirable
Job Type:
Permanent ( Full Time )
Client:
Federation of Small Businesses (FSB)
Closing Date:
28-10-2026

Job Title: Public Affairs and Media Manager (Wales) 
Location: The FSB Wales Office, Llanishen Cardiff 
Reports to: Head of Wales
Hours: Full Time
Salary: £44,810.00
Status: Permanent
Closing Date: 28th October 2026

We are looking for an experienced Public Affairs and Media Manager to join our Wales team. Reporting to the Head of Wales, you will help maximise FSB’s influence and enhance its reputation by effectively promoting our policy objectives to key decision-makers, stakeholders and the wider public across Wales. You will use a range of media, communications and lobbying channels to strengthen FSB’s position as the authoritative voice of small businesses in Wales.

The Federation of Small Businesses (FSB) is the leading voice of small businesses and the self-employed across the UK. Since 1974, we have supported people to start, run and grow their own businesses through market-leading benefits, local support, financial expertise, networking opportunities and more.
We are also a leading business campaigner, working with governments and decision-makers to deliver meaningful change on the issues that matter most to small businesses. Our expert teams in Cardiff, Glasgow and Belfast work with elected representatives, officials and key stakeholders across the devolved nations.

What will you do?
This is an interesting and varied role. As a key member of the FSB Wales team, the successful candidate will:
As a key member of the FSB Wales team, you will:

Run the Wales press office, responding to media enquiries, writing press releases and articles, and proactively identifying press, broadcast and digital media opportunities.

  • Act as an authoritative spokesperson in Welsh and, where appropriate, UK media.
  • Work with the Head of Wales to develop communications, media and public affairs plans that support the FSB Wales Business Plan.
  • Develop Wales-focused campaigns and coordinate FSB Wales’ contribution to UK-wide campaigns.
  • Promote FSB Wales policy priorities to politicians, ministers, civil servants, representative bodies and other influential stakeholders.
  • Coordinate communications with Welsh political representatives, including Welsh Ministers, Members of the Senedd and MPs.
  • Represent FSB on external groups, bodies and forums.
  • Organise Wales-wide policy and public affairs events.
  • Maintain and develop FSB Wales’ website content and social media presence.
  • Monitor media coverage and produce copy and reports for internal and external publications.
  • Work closely with colleagues in Wales, Westminster, Scotland and Northern Ireland to maximise the impact of FSB’s communications and policy work

Who are we looking for?
You will have experience of:

  • Writing press releases, articles and content for newspapers, social media and internal publications.
  • Managing relationships with politicians and other senior figures in public life.
  • Organising and prioritising a demanding workload.
  • Working with volunteers.
  • Planning social media campaigns and writing engaging social media content.
  • Producing accurate work to tight deadlines and performing effectively under pressure.
  • Communicating clearly and confidently, both in writing and verbally, including at committees and meetings

You will also have a strong understanding of political processes in Wales, particularly the Senedd, alongside knowledge of the UK Government and Parliament. Knowledge of issues affecting small businesses and the self-employed would be advantageous.

FSB is dedicated to helping small businesses survive through these difficult times, and we value our staff enough to provide highly competitive rates of pay, benefits, and internationally recognised qualifications. We believe your work life balance is important and we provide you with all the tools, skills and support to help our members every day, and help you develop your skills through teamwork and relationship building. We believe diversity is the key to success, and we encourage people from all walks of life and backgrounds to come and join us. Our inclusive environment allows all our employees to bring their whole selves to work.

In addition to a fulfilling career with FSB, you’ll also benefit from:

Ad Hoc working from home policy

  • 26 days holidays per year plus bank holidays with the option to buy 3 days with your Annual Flex Pot*
  • Annual Flex Pot* to spend on benefits including additional pension, additional holidays, additional critical illness cover, additional life cover, cycle to work scheme and discounted gym membership 
  • Health cash plan* (Access to claim back numerous benefits, including towards dental treatment, optical, chiropody, physiotherapy, counselling, health and wellbeing)
  • Critical illness and income protection insurance*
  • Enhanced Maternity and Paternity Pay
  • Access to an employee assistance programme and mental health first aiders
  • Group Personal Pension (GPP)

*Applicable on completion of probationary period and subject to terms

How to apply
All applications to be received by 28 October 2026. Any applications received after this date will be held on file for a maximum of 6 months and reviewed if the first round of applicants are unsuccessful.

To apply for this role please email your CV and covering letter detailing how you meet the essential criteria to hr.recruitment@fsb.org.uk.