Brand Manager

Please note: this position is only available to candidates employed within Transport for Wales. If you are not eligible to apply for this position, your application will not be considered. If you have submitted an application for this role within the last 6 months and were unsuccessful, please do not re-apply as regrettably, your application will not be considered.

Equal Opportunities

At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative.  Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales' leading inclusive employers.  We’re creating an inclusive transport network that everyone in Wales can be proud of.

Who we are 

At Transport for Wales, we’re on a mission to transform transport in Wales and make it fit for the future, whether that’s rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we’re all facing.

We’re an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we’ve made to the people of Wales to build a sustainable transport network that meets their needs.

Role responsibilities

We are currently recruiting for a Brand Manager to be a guardian and champion of Transport for Wales’ (TfW) / the T Network brand and our digital customer experience (Project UNO), managing its development and implementation as well as maintaining its integrity / authenticity.  With an eye for detail, you’ll ensure consistent and accurate bilingual brand application in line with TfW’s brand standards. 

• Building and championing TfW’s / the T Network (our) brand, developing influential external and internal relationships to gain buy-in and encourage brand advocacy.

• Owning and developing comprehensive brand standards by collaborating with colleagues, stakeholders, agencies, suppliers and others to ensure insightful and creative development and accurate application.

• Managing the brand integrity / authenticity by acting as brand guardian and ensuring consistent and accurate application of brand standards across a wide range of strategic and tactical projects / touchpoints, campaigns, sponsorship, commercial and other opportunities.

• Managing and improving TfW’s bilingual brand hub, ensuring that it becomes the go-to place for approved brand assets and standards to maintain brand integrity / authenticity, achieve objectives and achieve value for money.

Who we’re looking for

• Demonstrable experience and knowledge of brand strategy, management and development.

• Excellent understanding of the strategic importance of an organisation’s brand.

• Demonstrable knowledge of brand identity / design, tone of voice and implementation across a wide range of touchpoints and communication channels.

• Meticulous attention to detail and a commitment to ensuring adherence to brand standards.

• Demonstrable experience of forward planning, creating and implementing plans together with the ability to manage multiple projects to deadline in a complex, fast-paced environment.

Next steps

Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.

Transport for Wales is a disability leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful.

This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible.

Please note, we reserve the right to close this vacancy early if we receive sufficient applications.

Please note: this position is only available to candidates employed within Transport for Wales. If you are not eligible to apply for this position, your application will not be considered. If you have submitted an application for this role within the last 6 months and were unsuccessful, please do not re-apply as regrettably, your application will not be considered.

Note that you must hold the permanent right to work in the UK. We are not currently able to provide sponsorship.